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Supermarket Iceland have come under attack from the Icelandic Government


Longevity of a trademark does not equate to invincibility. Supplying frozen foods for the last 46 years, supermarket Iceland have now come under attack from the Icelandic Government.

They are concerned that Icelandic businesses are unable to promote themselves across Europe in association with their place of origin. The European trade mark was granted after lengthy application and opposition period lasting from 2002 – 2014.

The hope is a settlement can be reached that means the supermarket Iceland can continue trading under their name, and open the doors for Icelandic companies to promote their items. 

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