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Adidas puts its foot down

The footwear giant Adidas has been using the parallel 3 stripes on its shoes for more than 60 years, and is well-known for taking action to defend the trade mark. 

Puma’s latest shoe is the next in line, it sports a 4 stripe design that Adidas claims will create confusion and cause irreparable harm to its brand.

The suit isn’t exactly Adidas’ first tangle with Puma. The two companies were founded decades ago by brothers Adi Dassler and Rudolph Dassler.


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